[vc_row css=”.vc_custom_1596925067297{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_custom_heading text=”CHAURI LINIAMIENTOS DE MARCA” font_container=”tag:h1|font_size:35|text_align:center” use_theme_fonts=”yes”][vc_column_text]

Este es el centro de todas las directrices de la marca, usos y activos. Construimos esta página para facilitarle al máximo la entrega de diseños de marca respetando nuestras restricciones de marca y legales/de licencia.

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839702705{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839744513{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_custom_heading text=”SÍMBOLO” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596840096536{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

El espacio mínimo para que respire el símbolo es lo equivalente a la mitad del símbolo basándonos en la cuadrícula de creación.

[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840025732{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1358″ img_size=”full”][vc_column_text]

Forma de construcción.

[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840018082{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1359″ img_size=”full”][vc_column_text]Área segura.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839702705{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839744513{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_custom_heading text=”LOGOTÍPO” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596840410276{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]El espacio mínimo para que respire el logotipo es lo equivalente a la mitad del símbolo basándonos en la cuadrícula de creación.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1596840713858{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1369″ img_size=”full”][vc_column_text]

Forma de construcción.

[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1596840720329{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1370″ img_size=”full”][vc_column_text]Área segura.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839702705{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839744513{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_custom_heading text=”CONSTRUCCIÓN” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596911651216{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]La construcción de la marca se realiza utilizando el símbolo y el logotipo de manera vertical u horizontal como se muestra en el siguiente ejemplo.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column css=”.vc_custom_1596911811867{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”VERTICAL” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911807614{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1386″ img_size=”full”][vc_column_text]

Forma de construcción.

[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911823464{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1387″ img_size=”full”][vc_column_text]Área segura.[/vc_column_text][/vc_column][vc_column css=”.vc_custom_1596911802941{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”HORIZONTAL” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1596911787576{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1384″ img_size=”full”][vc_column_text]

Forma de construcción.

[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1596911796344{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1385″ img_size=”full”][vc_column_text]Área segura.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839702705{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839744513{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_custom_heading text=”TAMAÑO MÍNIMO” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596840410276{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]El espacio mínimo para que respire el logotipo es lo equivalente a la mitad del símbolo basándonos en la cuadrícula de creación.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1596925379617{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1402″ img_size=”large” alignment=”center”][vc_column_text]

El símbolo nunca debe de reducirse a un tamaño mejor a 25px en digital o 8.88mm en impresión física.

[/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1596925373614{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1406″ img_size=”large” alignment=”center”][vc_column_text]

El logotipo nunca debe de reducirse a un tamaño mejor a 100px en digital o 35.5mm en impresión física.

[/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1596925746430{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1408″ img_size=”large” alignment=”center”][vc_column_text]

La construcción horizontal nunca debe de reducirse a un tamaño mejor a 150px en digital o 53.25mm en impresión física.

[/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1596925754441{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1404″ img_size=”large” alignment=”center”][vc_column_text]La construcción vertical nunca debe de reducirse a un tamaño mejor a 100px en digital o 35.5mm en impresión física.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839710810{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839772834{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_separator color=”black” border_width=”2″][vc_empty_space height=”20px”][vc_custom_heading text=”COLORES” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596840249947{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]El color primario es un color naranja complementado por variaciones del negro y del blanco. El color primario se utiliza principalmente en el símbolo, imagotipo y logotipo pero también deben usarse para llamar la atención sobre algo importante.[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840058342{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1348″ img_size=”full”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840066206{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1347″ img_size=”full”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840074243{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1349″ img_size=”full”][/vc_column][/vc_row][vc_row css=”.vc_custom_1596839710810{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1596839772834{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][vc_separator color=”black” border_width=”2″][vc_empty_space height=”20px”][vc_custom_heading text=”FUENTES” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1596911253704{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

¿Buscando una jerarquía de fuentes? La pauta de tipografía se construye basándonos en tres tipografías distintas, Liquostore, HWT Republic Gothic y Rosario siendo utilizada en diferentes contextos o usos específicos.

[/vc_column_text][vc_empty_space height=”20px”][/vc_column][vc_column css=”.vc_custom_1596910859455{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”CREACIÓN DE LA MARCA” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840066206{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1374″ img_size=”full”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596840074243{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1375″ img_size=”full”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911068473{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1376″ img_size=”full”][/vc_column][vc_column css=”.vc_custom_1596911076601{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”TÍTULOS Y CABECERAS” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911084449{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1376″ img_size=”full”][/vc_column][vc_column css=”.vc_custom_1596911091956{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”CAMPOS DE TEXTO” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911098656{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1377″ img_size=”full”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1596911104936{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”1378″ img_size=”full”][/vc_column][/vc_row]